It’s undeniable that your creative business needs its own name.
Next to important elements such as your offerings and the look and feel of your biz, your name is something that will form the identity of your creative endeavor.
After all, your business name is the first impression you make on your customers.
And as an important part of your branding, it’s also what they will feel and experience when interacting with your brand.
Resonating with Your Audience
When naming your business, it’s crucial to ensure the name resonates with both you and your audience. Take a moment to ask yourself what you want your audience to feel when they interact with your creative business. Consider the vibe or feeling you wish to evoke. Are you aiming for elegance and sophistication, or perhaps a touch of whimsy and playfulness?
Remember, your business name sets the tone for the entire customer experience. Align it with your vision, ensuring it genuinely resonates with you and your target audience.
Your Vision and Values
Your business name should be something that makes you proud and reflects your unique vision and values.
If you’re building your creative business as a personal brand, you have the option to use your own name while incorporating your art or craft as well. This approach brings a sense of authenticity and personal connection to your brand, allowing you to put your own identity front and center. Leverage the reputation and credibility you’ve built as an artist or creative entrepreneur.
“Your Name Here”
Using your own name as your business name can be a powerful choice. It enables you to cultivate a strong personal brand and establish yourself as a reputable authority in your field. If your creative business aligns with this vision, utilizing your own name is undoubtedly a good choice. It allows you to leverage the reputation and credibility you’ve built, creating a seamless connection between your personal brand and your creative work.
Infusing Creativity
Consider incorporating elements of your art or craft into the name to add a touch of creativity and uniqueness. This fusion of your personal brand and the essence of your creative work enhances the overall appeal. As you brainstorm and explore potential names, pay attention to how they sound and visually appear. Evaluate how well they align with your creative vision.
Take the time to reflect on each option, envisioning them on your website, social media profiles, and business cards. Imagine introducing yourself with each name and assess how it feels.
Making It Official
Once you’ve settled on a name that resonates with you and captures the essence of your creative business, it’s time to claim it and make it official. Check for domain availability to secure your online presence.
Additionally, consider trademark registration if necessary to protect your brand.
Remember, the chosen name will accompany you throughout your entire creative journey, so choose wisely and embrace it with pride.
